Percival & Co.

Percival & Co.

We are an innovative drinks brand that creates high quality, health conscious, lightly alcoholic hard tonics.

Our Story

It was a desire to find an alternative alcoholic drink that was refreshing and reinvigorating, but without the high ABV, calorie and sugar content of the usual offerings that led Georgina and Lucy to launch Percival & Co. Growing up on a farm where they had made elderflower cordial religiously every summer, the hedgerows seemed like the right place to start.

A distinctly British brand, our clean and natural drinks are ideal for anyone wanting a light and delicious beverage while watching their units and calories. Our Hard Tonics are 4% ABV and made with sparkling water, fermented apple wine and natural British hedgerow inspired flavours.

Percival & Co is committed to supporting the Woodland Trust in its mission to regenerate the UK’s woodlands and hedgerows by planting 50 million saplings over the next 5 years. This is in support of putting the UK on track to meet its carbon net-zero target by 2050.

We strive to be a sustainable brand and have set up a Hedge Fund to support the regeneration of our hedgerows. Through drinking Percival, we can help contribute to the preservation of the countryside around us. The team at Percival & Co. volunteer throughout the year in planting saplings into the Cumbrian hedgerows and annually donate 3% of their profit to the Woodland Trust.

Our Values